RENT A CAR IN ICELAND

Some of the best adventures happen when you have the freedom for spontaneity. That’s why we’re proud to have Enterprise Car Rental as part of the Icelandia family, offering a diverse fleet of reliable vehicles—everything from compact city cars to rugged 4x4s and spacious SUVs, so you can see Iceland exactly how you want. It's just you, the open road, and the freedom to make every moment your own.

When you rent a car through Icelandia, you get the best of both worlds—our local expertise and the Enterprise's global standard of service. We’re dedicated to making your travel experience smooth and worry-free with top-notch customer service and a range of benefits that set us apart from the rest.

What Makes Us Different?

Seamless Integration with Our Services

• Our car rentals are designed to seamlessly fit within the offerings of the broad Icelandia family, making it easy to book your vehicle along with adventures, admissions, and all kinds of activities across the country—all in one place.
• Instead of managing reservations with multiple service providers, you only have to deal with us. This streamlined experience means more time for planning your itinerary and less time for coordinating.
• With one of Iceland's largest and most skilled customer service teams, backed by decades of experience, we ensure everything runs smoothly. Whether it’s booking your rental car or securing a spot on an adventure tour, we handle it all so you can focus on enjoying every moment of your trip.

Reliable Vehicles Backed by 24/7 Support

• Your safety and peace of mind are our priority. All our vehicles are thoroughly maintained and backed by Enterprise’s 24/7 roadside assistance. So, whether you’re venturing into the highlands or cruising along the Ring Road, you can feel confident that support is just a phone call away, anytime, anywhere.

Convenience and Flexibility

• We offer a wide range of vehicles suited for any journey—from fuel-efficient compact cars for city drives to spacious SUVs and 4x4s for navigating Iceland’s rugged landscapes.
• For those looking to travel sustainably, we also provide carbon-neutral Teslas, so you can explore Iceland with minimal environmental impact. With flexible rental terms and easy pick-up and drop-off options, you can plan your trip exactly how you want, without being tied to rigid schedules or locations.

Iceland is a land of breathtaking landscapes and diverse natural wonders that offer something for every type of traveler. With its vast stretches of open roads, stunning coastal drives, and countless hidden gems, it’s no surprise that many visitors choose to explore the country on their own terms.

On the other hand, Iceland’s rugged terrain, unpredictable weather, and unique attractions also make it an ideal destination for guided tours led by knowledgeable locals.

The question many travelers face when planning their trip is whether to rent a car and embark on a self-drive adventure or join guided tours for a more structured and curated experience.

Both options have their own unique advantages and challenges, and the right choice often comes down to your travel style, preferences, and what you want to get out of your Icelandic adventure.

Let’s dive into the pros and cons of each to help you make the best decision for your journey.

Renting a car in Iceland isn’t for everyone, but it’s a great choice for many travelers. Here’s who should consider it and why:

• Independent Travelers: You prefer to set your own pace, choose your own routes, and make spontaneous stops along the way.
• Photographers: You want the flexibility to pull over for the perfect shot, travel at odd hours for ideal lighting, or capture unique moments away from crowds.
• Families with Very Young Kids: Renting a car gives you the ability to travel on your own schedule, handle unexpected breaks, change the itinerary at any time, and keep essentials close at hand.
• Adventurers Seeking Hidden Gems: You’re interested in exploring remote locations or less-visited sites that most guided tours don’t cover.
• Night Owls and Early Risers: You enjoy traveling during odd hours—catching midnight sunsets in the summer or setting out early to have popular spots all to yourself.
• Long-Stay Travelers: If you’re planning to spend more than a week in Iceland, renting a car can be more cost-effective and allow you to see more of the country at your own pace.
• Travelers Who Value Flexibility: Your plans might change based on the weather, your mood, or what you discover along the way. Renting lets you adjust without any hassle.
• Multi-Destination Itinerary Planners: If you want to cover various regions of Iceland without being bound to tour schedules, having a car is the best way to hit all your desired stops.
• Couples or Small Groups: Splitting costs among a few people makes renting a car even more affordable, and you can enjoy a more private and personalized experience.

If any of these sound like you, renting a car might be the best way to explore Iceland!

Guided tours are a fantastic option for many types of travelers. Here’s who might benefit the most:

• Families with Older Kids or Teens: Busy parents can skip the hassle of planning and let someone else handle the details. Guided tours allow you to connect with your kids during the journey, and they don’t feel like they’re competing for your attention on the road.
• Busy Professionals: If you don’t have the time to research and plan every detail of your trip, guided tours offer a convenient solution with everything taken care of. Just show up, relax, and enjoy the journey.
• People Who Want to Relax on the Road: If you like to avoid the fatigue and stress of driving long hours or navigating unfamiliar roads, guided tours are for you. Sit back, enjoy the scenery, and let someone else handle the wheel.
• Non-Drivers or Inexperienced Drivers: For those without a driving license or limited experience driving abroad, especially in challenging conditions like Iceland’s winter roads, guided tours provide a safe and reliable way to see the sights without worry.
• Travelers Looking for Local Knowledge Get in-depth insights from local guides who share fascinating stories, history, and culture. Perfect for those who want to learn more about Iceland beyond what’s written in guidebooks.
• Travelers Who Prefer Structure: Enjoy a well-thought-out itinerary that covers all the highlights, hidden gems, and “must-see” spots—no need to spend hours researching and planning.
• Safety-Conscious Travelers: If you feel safer in group, led by local experts, a guided tour provides peace of mind and a stress-free way to explore.
• Solo Travelers or Social Enthusiasts: Guided tours offer a chance to meet like-minded people and enjoy a social atmosphere, perfect for those who love to share their experiences or want to make new friends on the road.

If any of these describe you, then choosing a guided tour can be a stress-free, enriching way to experience Iceland.

Deciding between renting a car or taking guided tours in Iceland ultimately comes down to your personal travel style and preferences. No matter which option you choose, both allow you to experience Iceland’s unique beauty and captivating landscapes in your own way.

Take time to consider what you value most in your travel experience—whether it’s the freedom of the open road or the comfort and expertise of a guided tour. Whichever path you take, an unforgettable Icelandic adventure awaits.