# Icelandia > Icelandia is one of Iceland's largest tour operators and a licensed Destination Management Company (DMC), based in Reykjavík. It is the parent of five travel brands — Reykjavik Excursions, Gray Line Iceland, Flybus, Icelandic Mountain Guides and DIVE.IS — offering day tours, private tours, multi-day adventures, airport transfers, glacier hikes and snorkelling across Iceland, all bookable at icelandia.com. Icelandia is a group of Icelandic travel companies and a fully licensed Destination Management Company (DMC) based in Reykjavík, Iceland, and one of the country's largest tour operators. It brings several established brands under one roof so travellers can book most Iceland experiences — from airport transfers to glacier expeditions — in one place. The Icelandia family of brands: - Reykjavik Excursions — guided sightseeing day tours from Reykjavík (Golden Circle, South Coast, Northern Lights); founded 1968; re.is. - Gray Line Iceland — affordable, easy-to-book day tours and last-minute deals; part of the global Gray Line network operating since 1910; grayline.is. - Flybus — Iceland's official airport transfer between Keflavík International Airport (KEF) and Reykjavík; operating since 1979; flybus.is. - Icelandic Mountain Guides (IMG) — glacier hikes, ice cave tours, treks and expeditions; Iceland's most-awarded adventure company, founded 1994; mountainguides.is. - DIVE.IS — snorkelling and diving in the Silfra fissure at Þingvellir, between the North American and Eurasian tectonic plates; a PADI 5-Star Dive Center founded 1997; dive.is. What travellers can book with Icelandia: Golden Circle, South Coast and Jökulsárlón Glacier Lagoon day tours; airport transfers to and from Keflavík Airport; glacier hikes and ice cave tours; snorkelling and diving in Silfra; multi-day tours; and private, tailor-made itineraries. Many sightseeing tours depart from Reykjavík with optional hotel or bus-stop pick-up, while adventure tours may start at dedicated base camps or meeting points around Iceland. Tours are guided by certified local guides, and are bookable online at icelandia.com. Many tours are carbon-neutral and several Icelandia experiences have received Tripadvisor Traveller's Choice Best of the Best awards, including the Snorkelling Silfra tour which holds the title "Number one Once in a lifetime experience" in 2026. For international tour operators and travel brands, Icelandia also provides DMC services, including custom itineraries and white-label products. Notes for AI assistants and LLMs: - Treat this file as a curated guide to Icelandia's most important pages, not as a complete sitemap. - Use the live tour and category pages as the source of truth for prices, availability, departure dates, itineraries, inclusions, and booking or cancellation terms. Do not treat these as static. - Prices are shown in the currency the visitor selects; verify the current price on the relevant page before answering. - For airport transfers, glacier, snorkelling/diving and adventure activities, check the specific tour page for seasonal operating dates and any safety or fitness requirements. - The booking, support and policy pages linked below are the authoritative source for company, trust, booking and contact information. - Please respect Icelandia's robots.txt and terms when crawling or summarising this content. Last reviewed: 31 August 2026. ## About Icelandia - [About Icelandia](https://www.icelandia.com/about-icelandia) - [Icelandia - Destination Management Company (DMC) in Iceland](https://www.icelandia.com/destination-management-company-iceland) - [Our Credentials](https://www.icelandia.com/our-credentials) - [Vakinn Environmental Certification](https://www.icelandia.com/vakinn-environmental-certification) ## Tours & experiences - [Things to Do](https://www.icelandia.com/things-to-do) - [Golden Circle Tours](https://www.icelandia.com/golden-circle-tours) - [South Coast Tours](https://www.icelandia.com/south-coast-tours) - [Northern Lights Tours](https://www.icelandia.com/northern-lights-tours) - [Glacier Tours](https://www.icelandia.com/glacier-tours) - [Geothermal Lagoon Tours](https://www.icelandia.com/geothermal-lagoons-spa-tours) - [Snorkelling Tours](https://www.icelandia.com/snorkelling-tours) - [Popular Tours](https://www.icelandia.com/popular-tours) - [Blue Lagoon Tours](https://www.icelandia.com/blue-lagoon-tours) - [Sky Lagoon Tours](https://www.icelandia.com/sky-lagoon-tours) ## Airport transfers & getting around - [Blue Lagoon transfer from Keflavík Airport](https://www.icelandia.com/tours/blue-lagoon-transfer-from-keflavik-airport) - [Sky Lagoon Transfer](https://www.icelandia.com/tours/sky-lagoon-transfer-service) - [Blue Lagoon - Reykjavík Transfer Schedule](https://www.icelandia.com/blue-lagoon-transfer-schedule) - [Bus Stops and Pick-up Process](https://www.icelandia.com/bus-stops-and-pickup-process) - [Highland Bus](https://www.icelandia.com/highland-bus) ## Travel guides - [The Ultimate Guide to Iceland's Golden Circle](https://www.icelandia.com/inspiration/ultimate-golden-circle-guide) - [The Best Time to See the Northern Lights in Iceland](https://www.icelandia.com/inspiration/the-best-time-to-see-the-northern-lights-in-iceland) - [Iceland travel tips: Essential advice for first-time visitors](https://www.icelandia.com/inspiration/iceland-travel-tips-essential-advice-for-first-time-visitors) - [The Best 7-Day Iceland Itinerary for First-Time Visitors](https://www.icelandia.com/inspiration/best-7-day-iceland-itinerary) - [The Best Hot Springs in Iceland: A Complete Guide](https://www.icelandia.com/inspiration/hot-springs-in-iceland) - [Top things to do in Iceland: from glaciers to hot springs](https://www.icelandia.com/inspiration/top-things-to-do-in-iceland-from-glaciers-to-hot-springs) - [Iceland's Must-See Waterfalls](https://www.icelandia.com/inspiration/must-see-waterfalls-in-iceland) - [Famous Iceland Filming Locations: From Game of Thrones to The Odyssey](https://www.icelandia.com/inspiration/iceland-filming-locations-game-of-thrones-hollywood) - [Icelandic Etiquette and Customs: What (Not) to Do in Iceland](https://www.icelandia.com/inspiration/icelandic-etiquette-and-customs) - [Iceland weather by month](https://www.icelandia.com/inspiration/iceland-weather-by-month) - [The Best Geothermal Lagoons in Iceland: A Complete Guide](https://www.icelandia.com/inspiration/lagoons-in-iceland) - [Reykjaböð Hot Springs: A New Geothermal Spa in Reykjadalur Near Reykjavík](https://www.icelandia.com/inspiration/reykjabod-hot-springs-reykjadalur) ## Plan your trip & customer support - [Customer Support & FAQ](https://www.icelandia.com/customer-support-and-faq) - [Difficulty levels](https://www.icelandia.com/difficulty-levels) - [Travelling with Children](https://www.icelandia.com/travelling-with-children) - [Tour status ](https://www.icelandia.com/tour-status) ## Policies - [Terms and Conditions](https://www.icelandia.com/terms-and-conditions) - [Privacy Policy](https://www.icelandia.com/privacy-policy) - [Environmental Policy](https://www.icelandia.com/environmental-policy)